August 12, 2007

The Bloody Details about Blogger

You know what’s blogging, right?
Blogging is the thing to do right now. If you’ve never heard about it before, then no offense, but where have you been living the last couple of years? Some blog for fun, some blog for profit, while others blog for fame, but regardless, blogs are a fun, time-efficient, and inexpensive technique to get your name and voice out there on the internet. There are many uses for blogs- to promote or market your product, to join in discussions with others who share your passion, for general information sharing, or even to keep a personal diary.

Why should you blog?
Why not? If I haven’t explained enough above, blogging is fun. Since its invention, it has made an impact on the internet, and the crater will continue to grow for years on. It’s one of those beautiful balancing mediums between personal life and technology, a harmonious interaction between mind and machine. With regards to communicating information, blogging is a lot more interactive than a plain sheet of paper, and a lot more intuitive and intimate than a cold, static website. If you must compare blogs to something, then compare them to dairies, because in essence, that’s exactly what they are. Blogs allow you to update information about yourself conveniently and whenever you feel like it. And when it’s published out on the web, people will have greater enjoyment reading your rambling thoughts presented in an organized manner, perhaps even more so than the local newspaper or a badly-written book.

What’s Blogger?
Blogger is one of the first popular blogging software, a forefather that got blogging started in the first place. The Blogger software was purchased by Google in 2002, and right now it is one of the many free services offered by good ol’ Google. The history of Blogger is typical of the boom and busts of the Dot Com Period. Originally created by Pyras Studios as a medium for community forming, Blogger went on a terrific growth before busting out like so many other site-companies. That’s where Google came into the scene and seized the opportunity to purchase the then, community of over 100,000 and growing members.

Why use Blogger?
Blogger is one of the many blogging software available on the internet. Of course, there’s no good reason to choose it over the others without some good, sound reasons detailing its advantages. Let’s start:

1. Blogger is free. But then again, so are lots of other blogging softwares, but Blogger is one of the more convenient ones to set up. You do not have a website. You either sign up through your Gmail account or on the Blogger website. Once you do that, you will get your new blog instantly and can start making your beautiful voice heard over the net. Hosting with blogger does have a small drawback, which are the ads they put on your blog. But those ads are minimal and do not distract from the content at all. In addition, Blogger offers a neat toolbar that allows viewers to browse other blogs with themes related to your own.

2. Features- Blogger is one of the more feature-rich blogging software out there. The Blogger interface is simple, attractive, and offers a multitude of options and ready-to-go templates to choose from. You can write new content, insert scripts, images, and HTML through its fully-featured editor. Because it’s affiliated with Google, you can even insert Adsense ads to “monetize” your blog. This brings us to the next point:

3. Money! That’s right, because it’s owned by perhaps the biggest advertising company in the world, Google, Blogger makes it trivial for you to insert contextual ads as well as other types of advertisements into your website. The contextual ads blend right into the content, making them visually appealing to the viewers looking at your content. Of course, whether or not to insert ads to into your blog is completely up to you, but the financial gains sure are enticing. Depending on the content of your blog, ads can bring anywhere from $0.10 to $10.00 per click! Now that’s a lot of money to ponder about, especially if you’ve got a really popular blog, which shouldn’t be too hard as it brings us to the fourth reason:

4. Indexing- because Blogger is owned by Google, its blogs tend to enjoy a ranking advantage over blogs of other software. But what software you use is really trivial compared to the quality of your content. Because if your writing is interesting to the readers, they’ll come to you regardless. Don’t forget that Google is the most popular search engine out there, and accounts for more than half the searches made every day. In addition, the Blogger community helps to promote each other’s pages. So be sure to take the time to make some friends within the community, as linking with established bloggers will do wonders toward increasing the popularity of your own blog.

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